Evaluation: QUESTION TWO

How effective is the combination of your main products and your ancillary tasks?


After finishing our Final Cut, we were set the task of creating a digipak and magazine advert, also known as the 'ancillary taks'. My group and I realised that we had to use things to make them both intertwine and show the audience that they were clearly from the same artists, for example, we didn't want to have a Pop/RnB sort of music video, but then a very Indie/Punk album artwork, as the audience would be lost as to what we are trying to portray. 


To ensure that our music video and ancillary tasks 'matched' we went to a number of lengths to make sure they were identifiable. 


The first thing we made sure we did was to use the same text for the album artwork/magazine advert that we used in our music video, which we downloaded from dafont.com, as we wanted a futuristic approach to be shown in our music video, and we believed that the variation of text that we downloaded had this kind of appeal. We stuck to one font as we thought that in this case 'less is more' and was more striking than if we over complicated it. We also used neon colours for the font to match that from the video also, we chose to do neon colours as we too wanted it to be bold and eye catching, as well as seeming quite electric to go with how striking the song is.

Considering most of our footage was also captured in the studio which had dark back drops and good lighting, we decided that our magazine advert, front album artwork and and inlay panel should be of photos that we also took in the studio too, also making it seem more professionally taken. 

The Inlay panel of just myself is to attract that artist to the female representation of the group, as TBEP often use Fergie's sexualisation to their advantage, leering in more fans from the male gaze and how she is sexually perceived. With this image we stuck to similar colour schemes, focusing on the purples and neon colouring. 


 Overall i think we worked well to relate and intertwine the similarities from our final cut of our media product to the ancillary tasks that followed. However, when i reflect on it i would've worked harder with my group to make the digipak look more like a 'real' one.