During our research, for successfully creating a music video, digipak and magazine advert we found that the internet was a really helpful and insightful source. It allows us to compare our ideas with others that have been created previous to our work and ensure that ours is to a very high standard. The internet allows us to listen to songs for free via youtube.com, which enabled us to search for a song that was ideal for myself and my group, and also allowed us to look into their background and how The Black Eyed Peas built up their career from scratch to the top. The internet also supplied us with sites such as blogger, which allowed me to write about my updates and how i was developing my ideas through out the period of the course. Research, i found this year, was key, as without it our end result would've been of a lot less detailed as we learnt new things as time went along, without this knowledge, our work wouldn't have been as enriched with information, leading us to lose marks. Filming: This year we were able to get our hands on a new HD quality video camera, which allowed our shots to have clearer detail and seem smoother. It was also quicker to import the footage onto the computer, as the software was newer and quicker than that of the previous cameras we used last year. The HD camera was also lighter and smaller, allowing us to efficiently move from place to place without it being much of a hassle.
Web 2.0 has allowed us to work so much quicker this year, and because we have been working with the programs on the computer (such as Final Cut pro and Photoshop) everything seems to come together a lot quicker than before, therefore allowing us to get more done in a shorter amount of time, it also helps with the fact that social networking sites such as Facebook and Twitter are now part of most of our every day lives, allowing us to communicate with others quickly and efficiently to retain feedback about our final products, which helps us improve and expand our work. For our digipak and magazine advert, Photoshop was used to edit the images, such as airbrushing them, altering levels and curves, and reshaping and cropping the images canvas to fit the correct size for the digipak. To take the images an SLR camera was used in a studio with lighting and backdrop, the fact that the camera and lighting was easily accessible because of the growth of technology, allowed us to take the pictures efficiently and quickly.
Whilst editing the photos, we imported them into Final Cut Pro, as our images were taken in front of green screen, using our knowledge from what we have previously used from filming in front of green screens, we managed to edit the background to make it black for the image as we believed that this would be more effective and striking, especially when we added the neon purples colouring which were also added through an effect in Final Cut Pro.Layers were used in photoshop for the digipak and magazine advert too, which allowed us to overlay barcodes, star ratings and record labels onto our work.
The internet also allowed us to create presentations on things such as prezi.com, liderocket.com and we were able to import various texts by downloading fonts from sites such as dafont.com, which we used in our music video, digipak and magazine advert. Luckily for us, these sort of sites have only recently introduced to web 2.0 in the last 3 years, which has opened up plenty of opportunities for our work to look more professional and intriguing. Over all, without any of the technology that has become available in recent years, our final results would've been compromised, making it harder and slower to complete as the process would've been more difficult.
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