What is a Digipak?

A Digipak is what you often find artist's CD's for their single/album within. A lot of work normally goes into digipaks. For example;

The Front;

• Should be bold - so the album catches your eye as soon as you walk into a store.
• Should promote what the artist is about; are they of the pop genre, rock, indi?

The Back;

• Normally shows what os on the CD itself, almost like an index. As well as possibly more images of the artist, relating similarly to the front cover.

Inside;

•     With in the album's casing there is normally a booklet that is promoting the artist further.
• Often there are more images from the same shoot that the front cover's artwork is from, sometimes lyrics, a small autobiography, who wrote and produced each song, and even images of more of the artists other albums.