The Indi/Rock Genre is somewhat more experimental, with more artistic digipaks, and more individual videos, for example, Blink 182's music video for 'All The Small Things' is a parody of the conventional stereotypes, such as the very camp pop boy band appearence. Humour seems to be greatly tied into Indi and Rock, and appearence isn't so much of a big deal compared to pop.
Most Indi and Rock digipack's also relate to how they advertise themselves.
Posters play a large part in this advertising process. It is often the same as their album art work, and may contain the date when the album is out, and ratings from magazines such as 'Kerrang'. You often see these in shop windows, people giving them out in the streets, and in certain arenas that hold people that would be interested in this genre. This simple advertising contrasts against the expensive way other genres may advertise their new album, or even their new single, by putting it on billboards, advertising it on the television, landing themselves interviews that can cover up to 6 spreads in a magazine and even the cover shot. As different genre's attract a different audience, and this is how the different genres have responded to their audiences reactions to the way they advertise.
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